Marketing

Is Your Marketing Producing Results?

What is your marketing looking like?  Who does the marketing?  Is it effective?  Can you measure the results?  Do you market only when the census is down?  Do you have enough patients in your practice? Are you making enough money? It has been several years now since the glory days of Medicare cost-based reimbursement and a lot of outpatient rehab has ended.

If you are waiting for the return of the good old days, or hoping one of the national rehab trade associations can bring them back, your competitors may have a good start on you, if they stopped worrying about the good old days and started buzzing about what is going on now

You probably have a lot of programs in your clinic right now that you can use to create the buzz.  Look for those programs where your potential clients see the benefit of their participation, and the value in it for them to want to give you their credit card, or open their wallet. Stay away from the programs where people feel it is the responsibility of their insurance company to pay for services. A well-orchestrated buzz will help create the sense and urgency to hurry on

To get you started, read my article on marketing buzz in Rehab Management:  Get The Buzz

 

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